Subaru's Electric Solterra Stuns with Record Sales, Outsells Iconic WRX in July 2025

By EVWorld.com Si Editorial Team

By EV World Si Editoral Team

A recent CarBuzz video highlighted a surprising sales shift in Subaru's lineup for July 2025: the all-electric Solterra SUV outsold the legendary WRX performance sedan. This development underscores a dramatic downturn for the rally-bred icon and a significant milestone for Subaru's electric vehicle ambitions.

According to the sales data, Subaru sold 1,562 Solterra EVs in July 2025, marking the model's best sales month ever. In stark contrast, only 457 units of the WRX were sold, a staggering 66.6% decrease from the 1,369 sold in July of the previous year. This poor performance has contributed to a 35.4% year-to-date sales decline for the WRX, putting it on track for one of its worst sales years on record.

The video and accompanying reports from CarBuzz and other automotive news outlets reveal several factors contributing to this sales anomaly:

Production Shift Halts WRX Availability

A primary reason for the WRX's sales slump is a shift in production focus. Both the WRX and the popular Forester are manufactured in Japan. Due to the high demand for the newly redesigned Forester, including its hybrid model, Subaru has prioritized its production, which has, in turn, limited the availability of the WRX.

Sustained Sales Slump for WRX

The decline in WRX sales is not an isolated incident. After a strong start to 2025, sales began to plummet in the spring, with decreases of 59% in April, 71% in May, and 74% in June.

Record-Breaking Month for Solterra

While the WRX has struggled, the Solterra has seen a surge in popularity. July 2025 was its best sales month to date, with a 23.9% increase compared to July 2024. Year-to-date, Solterra sales are up 21.3%, with 8,063 units sold.

Shifting Consumer Preferences

The sales figures also point to a broader market trend of consumers moving away from performance sedans and towards more practical and electrified SUVs. The consistent strong performance of Subaru's Crosstrek, Outback, and Forester models further supports this shift.

In essence, the CarBuzz video revealed a significant role reversal within Subaru's offerings, where the brand's sole electric vehicle is gaining considerable traction while a long-standing enthusiast favorite is facing a serious sales decline. This situation is attributed to both strategic production decisions and evolving consumer demands in the automotive market.

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