With New EVs Arriving, Brand Loyalty Goes Out the Window

28 Dec 2022 | Abstracted from Wall Street Journal

"More than two-thirds of Ford Mustang Mach-E electric sport-utility buyers had non-Ford trade-ins,

"General Motors Co. is counting on interest from new EV customers to boost market share...EV buyers are willing to broaden their searches largely because of slim availability across the industry..."

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