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Ford CEO: Future EVs Will Be "Radically Simplified," Use Smaller Batteries
03 Feb 2023 | Abstracted from Green Car Reports
"...Ford is underperforming in one simple measure: that by the cost of goods sold as a percentage of revenue, versus the competition, it should be doing better."...a future in which Ford is making sure its cars, and specifically its EVs, are far simpler and easier to scale up while at the same time ready to compete in a potential EV price war.
"...the company is plunging into new ways of doing business, in multiple way..."
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