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Why 'Fractal Innovation' Is the New Winning Mantra for Global Companies

13 Feb 2023 | Abstracted from Fortune

"Nine of the top 10 electric vehicle companies in China...What is it that explains the sudden turn in fortune of these Chinese automakers?

"...the rules of competition have changed as the world fragments from three disruptive forces...The power is shifting to local consumers; the global playground is becoming a multitude of fast-evolving local "mini-playgrounds"... this new basis of competitiveness "fractal advantage."



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