17 May 2023 | Abstracted from Jalopnik"Elon Musk is finally thinking about advertising his cars, probably because he now owns a platform that needs advertising to survive.
"Tesla has long prided itself on word-of-mouth among its fan base to market its vehicles. It's built a formidable brand without paying for television, radio or print ads.
"It's unclear what form Tesla's ads will take because, as Musk admitted, there's no strategy yet. Will there ever be a strategy?"
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