Tesla Isn't Too Good for Advertising Anymore, Elon Musk Says

17 May 2023 | Abstracted from Jalopnik

"Tesla has long prided itself on word-of-mouth among its fan base to market its vehicles. It's built a formidable brand without paying for television, radio or print ads.

"It's unclear what form Tesla's ads will take because, as Musk admitted, there's no strategy yet. Will there ever be a strategy?"

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