Photo Credit:Fair Use [17 U.S.C. § 107] A different, more human-behavioral approach to transport planning.

Transport for Humans: Are We Nearly There Yet?

30 Oct 2025 | Abstracted from Medium

Transport for Humans by Rory Sutherland and Pete Dyson argues that transportation should prioritize human psychology over speed and efficiency. The book explores how perceived time, emotional comfort, and intuitive design shape travel satisfaction more than engineering metrics. With insights from behavioral science, it urges planners to "travel smarter, not faster" by designing systems that feel better, not just move quicker.

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