How Xiaomi Broke Every Law of Corporate Death

26 Dec 2025 | Abstracted from Inc.

After its sharp decline in 2016, Chinese smartphone-maker Xiaomi rebuilt itself by overhauling its online‑only model, expanding retail stores, tightening supply chains, and investing heavily in long‑term R&D. By 2024, its bold push into electric vehicles paid off with the SU7's strong debut. Xiaomi escaped "corporate death" by reinventing its strategy rather than relying on the formula that fueled its early‑2010s rise.

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