Stop Chasing 'Green" Jet Fuels!

26 Jan 2026 | Abstracted from Fast Company

Aviation's push for "green" jet fuel often relies on crops or animal fats that create new environmental trade‑offs. The Fast Company article argues companies should stop chasing these limited, land‑intensive fuels and instead back waste‑based alternatives that avoid food‑vs‑fuel conflicts and support a truly circular economy. It urges ESG leaders to focus on solutions that cut emissions without shifting the burden elsewhere.

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