
31 Mar 2026 | Abstracted from Heated World
University of Queensland climate psychologist Chris Bretter explains why even educated people believe climate myths. Drawing on clinical work and research on bias and identity, Bretter says misinformation sticks because it feels comforting and socially safe. Combating it means pairing facts with emotion‑aware strategies: build trust, name feelings, use relatable stories, and create social norms that reward truth.
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