Why People Are Losing It 0ver Ferrari's First All-Electric Luce Sports Car

29 May 2026 | Abstracted from Fast Company

Ferrari's first EV, the Luce, designed by Jony Ive and Marc Newson, has ignited fierce debate for its minimalist, Apple‑like aesthetic. The coupe’s smooth glass canopy and analog‑inspired controls mark a break from Ferrari's muscular tradition. Fans praise its purity and craftsmanship, while critics lament the loss of racing soul. With a rumored $640,000 price tag and shares dipping after its reveal, the Luce symbolizes Ferrari's bold leap into electrified luxury.

ADDITIONAL RELATED NEWS LINKS

• Ferrari Says Its Electric Car Will Be "Completely Different In Every Possible Way"


• Nobody Wants Electric Supercars. But Why?


• 2026 Ferrari EV SUV Is an Exclusive Electric Car Worth Waiting For


• Brace Yourself, the First All-Electric Ferrari Will Land This Autumn


• Will In-Wheel Motor Tech Go Big In Electric Pickups?


• Tesla-Beating BYD, After Spooking Legacy Carmakers With Its Low Costs, Unveils $233,450 Supercar To Rival Ferrari and Lamborghini


• Ferrari Sold More Hybrids Than Gasoline Cars In Q3 2023


• Axial Flux Motors: Mercedes and Ferrari's Edge In Electric Car Performance


• Someone Asked Dall-E 2 to Make Apple Car, the Results Are Stunning


• Ferrari V6 Hybrid Spied With Heavily Camouflaged Production Body