Photo Credit: Fair Use [17 U.S.C. § 107] Ferrari Luce EV still sporting the Prancing Horse logo.
Ferrari Hits 2026 Sales Target For Polarising Luce EV Within Two Months
04 Aug 2026 | Abstracted from Financial Times
Ferrari hit its 2026 sales goal for the Luce EV in under two months, driven by strong demand in China despite backlash over its unconventional Jony Ive design. The €550,000 model drew criticism, an 8% share drop, and calls to remove the prancing horse badge, yet nearly 500 units sold quickly. Ferrari says the Luce targets tech‑savvy wealthy buyers and expects 600 annual sales long term.
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