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Why E-Bike Maker Vela Is Ditching China for Detroit

07 Dec 2022 | Abstracted from Fast Company

"The factory sits on a block of nondescript warehouses on the west side of Detroit, and the bikes are part of a small, but growing, number that are made in the United States.

" With an estimated 1 million e-bikes being sold in the U.S. in 2022, Vela is aiming to corner the high-design end of the market."

...shoehorning Vela's unique design into [Chinese] factories' workflows...relatively low volume...was producing-proved challenging"



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