"It's Not About Horsepower Anymore': Carmakers Reimagine How to Differentiate Themselves

19 Dec 2022 | Abstracted from Globe and Mail

"As electrified vehicles become more prominent, so will questions of design. Design has always played a major role in differentiating brands and offering customers something that appeals to their tastes and sense of identity. But it brings new opportunities and challenges for EV car designers.

”All of these changes mean more freedom for designers, but also new obstacles." [PAYWALL]

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