Tesla May No Longer Be 'the Cool Kid' As Musk Deteriorates Brand Image

28 Jan 2023 | Abstracted from The Street

"One of the questions that came up on the call, which he didn't answer was about the brand damage...the number one question I was hearing from people, you know, is because of all the Tesla, all the Twitter noise, is the Tesla brand not as cool as it once was...hopeful that when we get to this March 1st investor meeting, they will show more net promoter scores or brand loyalty...Market research always has this type data..."

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