Are We Headed To A World In Which We Own Nothing?

27 Feb 2023 | Abstracted from Forbes

"Welcome to the golden age of the 'servicisation' of products where everything and anything can be marketed as a service...Over the last decade, consumers and companies have become used to subscribing to products and services - rather than more traditional forms of consumption via ownership.

"The advantage of this business model for companies is obvious: it provides a stable and recurring source of income...Consumers have come to prefer, for certain product categories, access over ownership."

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