Former GM President, Lloyd Reuss, the First to Champion EVs, Dies At Age 86

23 Apr 2023 | Abstracted from Detroit Free Press

"On Aug. 1, 1990, GM named Lloyd Reuss president. He was an early supporter of the GM Impact, a concept car that debuted at the 1990 Los Angeles Auto Show. It became the GM EV1, the predecessor to today’s electric vehicles...Reuss and then CEO Robert Stempel, who was the first engineer to hold GM's top job since the 1950s, were forced out when GM's board and its director, John Smale, purged the executive ranks.

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