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VanMoof: What Startups Can Learn From The Rise And Fall Of An Ebike Superstar

29 Jul 2023 | Abstracted from The Next Web

"Startups and industry experts from far and wide opened up to TNW...all the responses, namely: VanMoof grew too quickly, its bikes relied too heavily on high-tech customised parts, and its after-sales service model was unmanageable...

"Overall, VanMoof customers were becoming increasingly dissatisfied with the product and the service...In lean times, most businesses try to consolidate their existing markets. VanMoof did the opposite."

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