21 Oct 2023 | Abstracted from Brobible
"Elon Musk told investors 'We dug our own grave with the Cybertruck"...the Tesla Cybertruck is 'one of those special products that comes along only once in a long while. And special products that come along once in a long while are just incredibly difficult to bring to market to reach volume, to be prosperous."When you've got a product with a lot of new technology or any brand new vehicle program, especially one that is as different and advanced as the Cybertruck, you will have problems proportionate to how many new things you're trying to solve at scale."
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