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J W Moore  EDITOR'S PICK

Can The Tesla Brand Be Salvaged?

18 Apr 2025 | Synopsis

"Elon Musk's biggest headache is no secret: It's Elon Musk

"Sales of Tesla's flagship vehicles have flagged in Europe and China, and the brand is facing stiffer competition from U.S. rivals...In EV-friendly California, Tesla registrations are down 15% -even as EVs overall rose 7.3%.

"Wedbush Securities analyst Dan Ives...The more Musk is attached to the Trump administration and DOGE, the brand damage goes from containable to permanent..."

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Valuable Rare Earths Discovered in Fly Ash Waste

18 Apr 2025 | Synopsis

"A 2024 study led by scientists from the University of Texas at Austin estimated there is $8.4 billion worth of rare earth elements in U.S. coal ash...The study estimated that there are 11 million tons of rare earth elements in U.S. coal ash...That would mean there's nearly eight times the nation's known reserves of the critical materials buried in something that's typically considered industrial waste..."

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Coca-Cola's New E-Tuk To Tackle Plastic Recovery in Sri Lanka

18 Apr 2025 | Synopsis

"Developed by Vega Innovations, this cutting-edge E-Tuk was officially handed over by CEA Chairman Prof. Tilak Hewawasam...

"By incorporating innovative technology into waste management practices, this initiative sets a benchmark for corporate environmental responsibility while advancing sustainable development goals and promoting the circular economy....Coca-Cola Beverages Sri Lanka...first corporate entity in the country to establish Material Recovery Facilities..."

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Korean Scientists Make Battery Breakthrough That Could Deliver Game-Changing Performance For Future Electric Vehicles

18 Apr 2025 | Synopsis

"South Korean scientists have discovered why a unique battery cathode that could unlock electric vehicle range improvements... they have found how oxygen is forming in quasi-lithium cathode materials, along with a design principle to tackle the problem...the cathode can 'theoretically' provide 30% to 70% more energy through higher-voltage charging, resulting in a 600-plus mile range.. lithium-ion battery fires...are less likely..."

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California Might Not Lose Its EV Mandate After All

13 Apr 2025 | Synopsis

"...ruling from the Senate parliamentarian on Friday blocked an attempt to use the Congressional Review Act (CRA) to revoke California’s waiver under the Clean Air Act

"...California, due to its historically severe air pollution, has been allowed to implement stricter emissions rules than those set by the federal government...While the parliamentarian's ruling blocks the fast-track approach, it doesn’t close the door entirely."

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US Electric Vehicle Sales Rise Year-Over-Year in March, Defying Tariff Uncertainty

13 Apr 2025 | Synopsis

"A J.D. Power report has revealed that the overall electric vehicle (EV) market share percentage rose to 9.3% in March 2025 compared to 8.4% during March 2024...23% of shoppers looking for a new vehicle are 'very likely' to consider purchasing or leasing an EV in the next 12 months, matching February’s percentage and up from 22.5% in March 2024...highest number of drivers contemplating an EV purchase earn more than $100,000 annually and live in Western and Northeastern states."

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Americans Are Buying A Ton Of EVs - No Matter What Happens With Elon

13 Apr 2025 | Synopsis

"Redwood's chief commercial officer [sees] a strong set of partners... very tied into their demand plans and how they see the market evolving - and we have not seen softening...In fact, EV demand is continuing to increase. 2024 was the largest year of EV shipments on record in North America, and I think 2025 will be even larger...

"...take Lankton's view with a pinch of salt. Redwood Materials is relying on EV demand staying strong..."

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Bezos-Backed EV Startup Slate Auto's Pickup Truck Spotted In The Wild

13 Apr 2025 | Synopsis

"The truck pictured is...the one Slate Auto has been working on, according to a person with direct knowledge of Slate Auto's vehicle design who spoke on the condition of anonymity....Slate's head of exterior design had a short stint at Rivian before coming to the secretive startup...the young company is attempting to build a business around the truck that involves selling it at a low price of around $25,000...upsell customers on customization."

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Decarbonization Improves Energy Security For Most Countries, Study Finds

11 Apr 2025 | Synopsis

"Researchers analyzed trade-related risks to energy security across 1,092 scenarios for cutting carbon emissions by 2060. They found that shifting from dependence on imported fossil fuels to increased dependence on critical minerals for clean energy can improve security for most nations - including the U.S., if it cultivates new trade partners.

"...trade risks fall on average by 17% - and by more than 50% for the U.S. - with a quadrupling of today's meager recycling rates for critical minerals such as lithium, nickel, and indium."

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Nissan's New Scalable EV Platform To Support Up To 5 Models, Including Lifestyle Pickup

11 Apr 2025 | Synopsis

"After losing its mojo in the intervening years, the Japanese automaker is plotting an EV comeback with a new platform that will support U.S.-built crossovers, sedans and potentially a lightweight pickup.

"...vehicles will be powered by a new generation of more efficient electric motors and faster-charging, lower-cost lithium ion batteries...will be built at Nissan's Canton, Miss., factory, starting with...crossovers."

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  • ICEing Isn't Frosting: EV driver shares frustrating photo of parking situation in local garage: 'They'll likely tow it'
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