Bill Ford, Jr: New 'Lightning' F-150 EV Must Be a Success Or It Could Kill the Company

19 Apr 2022 | Abstracted from Daily Mail

"This proved a problem last year, when the car maker said the lack of semiconductors was expected to slash its first quarter earnings by as much as 20 percent.

"It cut production of the F-150 truck - America''s most popular vehicle and the firm's biggest profit spinner - over the chip shortage which has hamstrung manufacturers."

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