Is Cognitive Bias Blocking the Rise of Electric Cars?

21 May 2022 | Abstracted from MBT Magazine

"Until now, initiatives related to the energy transition generally focused on the technological and financial barriers to their realization...However, many studies show that individuals do not automatically adopt the behaviors most beneficial for themselves or society, often due to a lack of access to complete information."

"...consumers wrongly believe that the autonomy of current batteries is not sufficient to cover their daily journeys. This underestimation is substantial, the researchers estimating it at around 30%."

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