info@evworld.com


Saying Goodbye to the Dangerous, Alluring Scent of Gasoline

01 Aug 2022 | Abstracted from Bloomberg

"An ad agency asked [Olfiction] to create a scent that would evoke the experience of being in an old gasoline-powered car. The fragrance was intended for 'petrolheads' who would miss the smell when driving their new electric vehicle.

"Ford sent the resulting fragrance, called "Mach-Eau," to dealers and motorsports events...but the limited-edition scent stirred up larger demand, and bigger media reception, than anticipated."



PREVIOUS NEXT

    ADDITIONAL RELATED NEWS LINKS


    2543654

    Get In Touch

    Papillion, Nebraska, USA

    info@evworld.com

    SUPPORT EVWORLD

    Become a patron and help spread the good news of the world of electric vehicles.

    Newsletter

    Not yet ready for primetime.

    © EVWORLD.COM. All Rights Reserved. Design by HTML Codex