Photo Credit:Fair Use [17 U.S.C. § 107]

Saying Goodbye to the Dangerous, Alluring Scent of Gasoline

01 Aug 2022 | Abstracted from Bloomberg

"An ad agency asked [Olfiction] to create a scent that would evoke the experience of being in an old gasoline-powered car. The fragrance was intended for 'petrolheads' who would miss the smell when driving their new electric vehicle.

"Ford sent the resulting fragrance, called "Mach-Eau," to dealers and motorsports events...but the limited-edition scent stirred up larger demand, and bigger media reception, than anticipated."

ADDITIONAL RELATED NEWS LINKS

• Could This Be the Best Way to Build More Electric Buses?


• Car-Free Living Can Significantly Boost Your Health And Well-Being, Study Finds


• Ford's Beloved Capri Returns, But This Boxy Electric SUV Bears Little Resemblance To The Muscular Original


• NASCAR Enters The Electric Era With New EV Prototype


• Ford CEO Jim Farley Calls On The United States To Rally Behind EVs


• Electric Cars Set Records At Pikes Peak


• Long-Range EVs Now Cost Less Than the Average New Car in the US


• Kia Targets Mid-$40,000 Range For Smaller EV3 To 'Extend EV Ownership'


• Give Us the Dumbphone EV


• These Are The Best-Selling Used EVs - And What's Being Traded In For Them