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Saying Goodbye to the Dangerous, Alluring Scent of Gasoline
01 Aug 2022 | Abstracted from Bloomberg
"An ad agency asked [Olfiction] to create a scent that would evoke the experience of being in an old gasoline-powered car. The fragrance was intended for 'petrolheads' who would miss the smell when driving their new electric vehicle.
"Ford sent the resulting fragrance, called "Mach-Eau," to dealers and motorsports events...but the limited-edition scent stirred up larger demand, and bigger media reception, than anticipated."
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