01 Aug 2022 | Abstracted from Bloomberg
"An ad agency asked [Olfiction] to create a scent that would evoke the experience of being in an old gasoline-powered car. The fragrance was intended for 'petrolheads' who would miss the smell when driving their new electric vehicle."Ford sent the resulting fragrance, called "Mach-Eau," to dealers and motorsports events...but the limited-edition scent stirred up larger demand, and bigger media reception, than anticipated."
Become a patron and help spread the good news of the world of electric vehicles.
Not yet ready for primetime.
© EVWORLD.COM. All Rights Reserved. Design by HTML Codex