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e-Dirt Bike Glass Box Stunt Demonstrates Automaker's Eco Plan

01 Sep 2022 | Abstracted from AdWeek

"European energy company Vattenfall aims to create the first truly fossil fuel-free vehicle by 2025...working alongside the Swedish manufacturer of electric motorcycles, Cake.

"As part of the agency's digital campaign, the electric dirt bike was placed into a smoke-filled cube, featuring the same volume of emissions created in its current production process.

"Once successful, the project will move to automotive production..."



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