e-Dirt Bike Glass Box Stunt Demonstrates Automaker's Eco Plan

01 Sep 2022 | Abstracted from AdWeek

"As part of the agency's digital campaign, the electric dirt bike was placed into a smoke-filled cube, featuring the same volume of emissions created in its current production process.

"Once successful, the project will move to automotive production..."

ADDITIONAL RELATED NEWS LINKS

• New Cake Åik Is a Utility E-Bike Capable of Long-Distance Load Lugging


• This Electric Dirt Bike from Sweden Is On the Road to Being Entirely Fossil-Free by 2025. Here's How


• Cake's Autonomous ATV for Farms and Ranches Keeps the Delicate Ecosystem Unperturbed


• South African Rangers Are Using These Electric Motorcycles to Silently Catch Poachers


• Sweden's Cake Helps Power NASA Lunar Electric Motorcycle Concept