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Crown Prince Mohammed bin Salman Launches First Saudi Electric Vehicle Brand: CEER

04 Nov 2022 | Abstracted from Arab News

"Ceer is the first Saudi automotive brand to produce electric vehicles in the Kingdom, and will design, manufacture, and sell a range of vehicles including sedans and sports utility vehicles for consumers in Saudi Arabia and the Middle East and North Africa region.

The company, which is a joint venture between PIF and Foxconn, will license component technology from BMW for use in the vehicle development process."

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