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What Is 'Green Hushing'? The New Negative Sustainability Trend, Explained

11 Mar 2023 | Abstracted from Fast Company

"Green hushing refers to companies purposely keeping quiet about their sustainability goals, even if they are well-intentioned or plausible, for fear of being labeled greenwashers...the deliberate downplaying of [organization's] sustainability practices for fear that it will make your company look less competent...another reason for companies to stay silent, or else also be on the receiving end of 'anti-woke' tirades."


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