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Volkswagen Bets an Old SUV Can Help It Win Over Americans

28 May 2023 | Abstracted from Black Bull

"Inspired by electric-truck startups like Rivian and the buzz around Tesla's planned pickup, the European car giant is about to relaunch the defunct Scout brand as an off-road electric vehicle made to Americans' tastes.

"Made in America by Americans, an American brand is a powerful thing, and we're excited about it," Scout Chief Executive Officer Scott Keogh told The Wall Street Journal."

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