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We're Entering the Chasm in the EV Adoption Curve

13 Jul 2023 | Abstracted from The Drive

"A number of other factors are making it clear that we're "crossing the chasm" in terms of EV adoption, a term coined by business author Geoffrey A. Moore in his book...The era of the early adopter is ending, and we're in a sort of no-mans land between electric vehicle enthusiasts snapping up anything they can, and regular people who just want a better car. We're in a lull."


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