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The Clean Energy Future Is a Battle for Hearts and Minds

13 Aug 2023 | Abstracted from NY Times

"Green energy and transportation have advanced faster than many experts thought possible a few years ago. But many hurdles remain...In conversations with activists, policymakers and corporate executives, it becomes clear that a save-the-planet argument doesn’t go very far...A clean energy future will require painstaking and individually tailored persuasion campaigns...people won’t buy green technology unless it will clearly save them money and wows them with stunning designs or jaw-dropping performance."

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