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How to Decarbonize a Car Company, According to Mercedes’ CEO

30 Aug 2023 | Abstracted from Heat Map

CEO Ola Kallenius..."thinks aggressively pursuing decarbonization will let Mercedes stay nimble...when the industry gets to the point where the new technology unseats the incumbent technology and there is exponential growth, Mercedes needs to be (and already is) in a position where it doesn't fall behind...The idea is to decouple economic growth from resource usage growth..two core technologies driving the shift to EVs are the electric drive systems and software."

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