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Men Are 6 Times More Likely To Buy a New EV Than Women When Car Shopping, Survey Finds

18 Sep 2023 | Abstracted from GoBankingRates

"...recent GOBankingRates survey found that among Americans who purchased a vehicle in the past year, 6% of men purchased a fully electric new car or truck, while only 1% of women did...A separate survey conducted by Edmunds found that men have more positive feelings about EVs than women... 55% of men said that they like EVs versus just 22% of women

"Unique selling points and practical reasons for purchasing an EV need to be proactively communicated to the female buying audience..."

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