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Fisker Ditches Tesla-Style Direct-Sales Model in Favor of Dealerships
04 Jan 2024 | Abstracted from MSN
"The company began selling its first vehicle, the Ocean sport-utility vehicle, in 2023, but has been challenged by the complex logistics of shipping vehicles to U.S. customers from a factory in Austria.
"In Fisker’s case, the automaker found selling its cars online wasn’t saving as much money as it thought...Between the real estate, salaries and the financial burden of carrying unsold vehicles on its books, it cost Fisker thousands of dollars a vehicle."
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