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If They Don't Change Gears, There's A Nokia Moment Coming For AutoBrands

10 Apr 2024 | Abstracted from The Drum

"Volkswagen [then CEO] urged wholesale change in his company's business model to avoid becoming the next Nokia...he was met with incredulity. And not long after, he was out. Four years later, his warnings feel way more, not less, relevant."

"In these chaotic times, brands need to be built differently. The next cars will no longer need to be engineered so much as holistically designed."



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