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'TikTok Generation' Is Getting Enticed With Chinese EV Brands

24 Apr 2024 | Abstracted from The Street

"While Tesla guts its marketing division, social media is turning younger buyers onto cheaper, cooler EVs from China."

"A new survey shows that American automakers...could potentially be under threat from the increasing awareness of Chinese EV brands...largely in part due to increased consumer awareness thanks to social media platforms like TikTok.

"58% of buyers in the U.S. who said that they were very or moderately likely to adopt the plug for their next vehicle were aware of Chinese EV brands"



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