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The West Is In EV Denial. We Need To 0verhaul 0ur Complacent Strategy

26 Sep 2024 | Abstracted from Globe and Mail

"Weak consumer interest in EVs right now is in large part a result of high costs and range limits, which can only be overcome with significant research outlays, risk-taking and long-term vision...innovation and risk-taking are not impulses that come naturally to legacy carmakers

"...Western industrial policy and protectionism closes a part of the pricing gap with China...It will be necessary to lose money early to close the competitive distance."

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