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Bernard Piccard: The Man Who Found 1,650 Ways to Turn a Profit While Decarbonizing

08 Oct 2024 | Abstracted from Wired

"...sustainability doesn't have to come at a cost - and that reframing attempts to hit net zero as a way of generating profit could be key to hitting targets...tasked his foundation with demonstrating that environmental protection and economic profit can go hand in hand.

"...the foundation started its project eight years ago, it has logged 1,650 solutions - processes, products, materials, and devices - that can make an environmental difference..."

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