Photo Credit:Fair Use [17 U.S.C. § 107]

Accenture Study: 57% EV In 10 years Requires "Strategic Reset" From Automakers

15 Nov 2024 | Abstracted from Green Car Reports

"...automakers should focus on the more practical concerns...majority of car buyers (80%) prioritize reliability, safety, and affordability... psychographic profiles of different types of potential EV buyers..."Carer" views cars merely as tools, the "Conservative" emphasizes reliability, and late-adopting "Frugal" car buyers will only make the switch to an EV once costs reach a certain threshold.

"...early adopters are night-and-day different from mainstream auto buyers."

ADDITIONAL RELATED NEWS LINKS