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Photo Credit:Fair Use [17 U.S.C. § 107] Gen Z and Millennials are "putting their money where their mouth is."

Gen Z and Millennials Are Leading the Shift Toward Sustainable Investing

12 May 2025 | Abstracted from One Green Planet

"Despite ongoing political backlash around ESG (Environmental, Social, and Governance) issues, enthusiasm hasn't wavered. In fact, interest in sustainable investing is now stronger than ever.

"The top reason investors gave was confidence in performance - most believe sustainable options offer solid financial returns. A huge 85% of respondents said they don’t think there's a trade-off between sustainability and making money."



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