Photo Credit:Fair Use [17 U.S.C. § 107] Toyota Chargeminder App boosted peak renewable charging by 59%.

Toyota Built An App To Hack Plug-In Hybrid Owners' Brains And Make Them Actually Charge Their Cars

17 Sep 2025 | Abstracted from Jalopnik

Toyota developed the ChargeMinder app to encourage plug-in hybrid owners to charge their vehicles more consistently. Using behavioral science techniques like personalized reminders, gamification, and educational quizzes, the app increased user satisfaction and improved charging habits. In Japan, it boosted peak renewable charging by 59%, while U.S. trials saw a 10% rise in charging frequency and a 16-point jump in satisfaction.

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