Ford to Unveil $25,000 Electric Pickup on August 11, 2025

07 Aug 2025

Ford to Unveil $25,000 Electric Pickup on August 11, 2025

Creative rendering envisions the truck in suburban driveway, plugged in and charging - a symbol of what everyday electrification could look like for millions of families.

By EV World Si Editoral Team

Ford is set to introduce a game-changing electric vehicle (EV) on August 11, 2025 - a compact, all-electric pickup truck expected to start at just $25,000. This announcement is being framed by Ford CEO Jim Farley as a new "Model T moment," emphasizing accessibility and affordability for American drivers.

Design and Features

While the official design has not yet been revealed, concept renderings suggest a compact, Ranger-sized truck with:

Simplified, aerodynamic styling with a minimalist front fascia
Slim LED lighting elements
Cost-effective materials and design for budget-conscious buyers
LFP (lithium iron phosphate) battery for reduced cost and durability

Platform and Strategy

The truck is being developed by a "skunkworks" team based in California and led by former Tesla engineer Alan Clarke. It’s part of a broader push to develop a new low-cost EV platform that will also support future SUVs and ride-hailing vehicles.

The goal: beat back global competition — especially from lower-cost Chinese EV makers — by creating a vehicle that's both affordable and desirable for U.S. buyers.

Will It Be Called Ranchero?

Ford recently filed trademarks for the name “Ranchero,” leading many to speculate that this could be the revival of a classic nameplate for a modern electric era.

Conclusion

The August 11 unveiling will shed more light on Ford’s vision for making EVs truly mainstream. If successful, this affordable truck could reshape the auto market and bring millions of new drivers into the electric future.