Incentives Could Bring EV Defectors Back, Harris Poll Finds

By EVWorld Si Editorial Team

A new Harris Poll conducted in September 2025 reveals a critical insight into the shifting landscape of electric vehicle (EV) adoption: a majority of former EV owners - now turning back to gasoline-powered cars - would reconsider an EV purchase if offered a financial incentive of at least $5,000.

This comes just days after the expiration of federal EV tax credits, which had provided up to $7,500 for new EVs and $4,000 for used ones. The poll suggests that restoring such incentives could be key to preserving consumer interest and preventing a potential downturn in the EV market.

Key Findings from the Harris Poll

• 60% of defectors would reconsider EVs with a $5,000 incentive: A clear majority indicated that a financial push of this magnitude could sway them back toward electric.
• Smaller incentives still matter: Nearly 30% of respondents said they’d consider an EV with incentives between $2,500 and $4,999.
• Federal tax credits have ended: The expiration on September 30, 2025, followed a congressional vote to eliminate the longstanding federal EV tax credit program.
• Gasoline vehicles are regaining ground: 54% of defectors said they plan to return to gas-powered cars for their next purchase.
• Hybrids remain a middle ground: About one-third of defectors are leaning toward conventional hybrids, while 16% favor plug-in hybrids.

What This Means for the EV Market

The end of federal incentives is expected to dampen demand and could trigger what some analysts warn may be a market “crash” unless new measures are introduced. In response, automakers and policymakers are already pivoting:

• Automakers are stepping in: Companies like GM, Ford, and Hyundai have launched new lease programs and cash-back offers to maintain momentum.
• States may fill the gap: Automakers are urging state governments—especially EV-forward states like California—to introduce or expand rebate programs.
• Hybrids signal a shift in priorities: The rising interest in hybrids suggests that while sustainability remains important, consumers are prioritizing affordability and practicality.

As the EV industry navigates this transitional moment, the message from consumers is clear: incentives matter. Whether through federal revival, state-level action, or manufacturer-led programs, the path forward may depend on how quickly stakeholders can respond to shifting consumer sentiment.

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