Ford Dealer Doubles Price of the F-150 Lightning Electric Pickup Truck

08 Jun 2022 | Abstracted from Electrek

"Some Ford dealers have been taking advantage of that demand by charging extremely high "market adjustment” prices on top of the manufacturer's suggested retail price. We previously tracked some of those premiums and saw some as high as $30,000."

"F-150 Lightning Forum user found a unit marked up by $69,000 at Gary Smith Ford in Fort Walton Beach, Florida...this markup doubles the price of the F150 Lightning electric pickup."

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