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Cadillac Thinks Its Pure Electric, Hand-Built Celestiq Can Take on Rolls-Royce

24 Jul 2022 | Abstracted from CNN

"The [$300,000] Celestiq appears to be Cadillac's latest effort to return to its roots as a one-time pinnacle of luxury.

"This is territory Cadillac hasn't occupied since at least 1957, when Cadillac offered the Eldorado Brougham...400 were entirely hand-assembled, not made on an assembly line.

"The shift towards electrification - for Cadillac as well as the industry as a whole - provides a unique opportunity for Cadillac..."



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