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A Squadron of Electric Jeeps Goes After Rivian, VW...and GM

08 Sep 2022 | Abstracted from Reuters

"Jeep will launch four all-electric sport utility vehicles by the end of 2025 in a bid to lead in electrification of off-road vehicles.

Rivian and Scout, as well as GM's reborn Hummer brand, are pitching their electric SUVs to would-be buyers...same appeals to outdoor adventure and all-weather capability that Jeep has traded on for decades.

"Jeep is now aiming to have 50% of its U.S. sales and 100% of its European sales" to be EVs by 2030.



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