Tesla Owners Didn't Buy a Car: We Bought a Set of Beliefs Elon Is Trashing

21 Dec 2022 | Abstracted from Fast Company

"Elon Musk's new supporters on Twitter and elsewhere have two things in common: They don't drive Teslas, and they never will.

"A brand is a living contract of sorts. It tells people who you are and what to expect from you..

It's likely already too late, especially with EV competition catching up."

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