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New Escalent Research Underscores Persistent Gender Gap In EV Adoption

08 Nov 2024 | Abstracted from Emerging Tech Brew

"...data indicates that men make up a whopping 71% of BEV owners and 74% of shoppers...the differences between men and women are appearing at the very beginning of the car-buying process and trickling all the way through to purchase decisions...women are starting off with much lower familiarity with the powertrain...Automakers and dealers really need to build a true omni-channel sales experience for customers."

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