High-end electric vehicles (EVs) have faced difficulties in gaining traction in the market due to several factors. These challenges include higher prices compared to internal combustion engine (ICE) equivalents and the need for larger batteries to match performance, further driving up costs.
Additionally, consumer interest in luxury EVs has been lukewarm, as many buyers in this segment still prefer the convenience and familiarity of ICE vehicles. This lack of demand has led to poor resale value for high-end EVs, exacerbating the problem.
To address these issues, manufacturers may need to consider rethinking their approach to luxury EVs, focusing on affordability and practicality rather than simply offering electric versions of existing high-end models.
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